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Themes
Advanced Customizable Shopify Themes
Conversion-first themes with deep merchandising controls.
missme.comClient
Miss Me — denim & lifestyle DTC
Industry
Apparel, Beauty, Lifestyle
Role
Shopify Theme Developer
Duration
Ongoing engagements
A+
Lighthouse
+12%
Conversion
-38%
LCP
+22%
Mobile RPV
The Challenge
What we needed to solve.
- Off-the-shelf themes couldn't support merchandising features without bloating JS.
- Brand teams needed editor-friendly sections without developer involvement for every change.
- Mobile performance was non-negotiable for paid traffic ROI.
The Approach
How it was built.
01
Modular section library
Built a reusable library of sections — Shop The Look, Quick View, Bundles, advanced filtering — that brand teams can drop in via the theme editor.
02
CRO-first IA
Restructured PDP and collection templates around scannability, trust, and upsell placement informed by session recordings.
03
Performance budget
Enforced a JS budget per section with lazy hydration, deferred third-party scripts, and image strategy tuned for mobile.
Tech Stack
The toolkit.
Shopify
Shopify PlusLiquidJSON TemplatesSectionsMetafields
Frontend
JavaScriptWeb ComponentsCSS GridTailwind utilities
Tooling
Shopify CLITheme CheckLighthouse CI
Features Shipped
What's live.
Quick View on collection pages
Shop The Look editorial blocks
Bundle builder with discounts
Advanced filtering & sort
Slide-out cart drawer with upsells
Results
The outcome.
+12%
Conversion rate
Across launched storefronts post-redesign.
+22%
Mobile revenue per visit
From improved IA and cart drawer upsells.
-38%
Largest Contentful Paint
Mobile LCP reduction vs previous theme.
A+
Lighthouse score
Sustained on PDP and collection templates.
In summary
Brand teams now ship merchandising changes themselves on themes that load fast, convert better, and scale across catalogue size.