Complex Shopify Plus Solutions
Enterprise catalogue logic with combined listings and metafields.
nyandcompany.com
What we needed to solve.
- Variant limits and color/size sprawl made PDPs unwieldy and hurt SEO.
- Merchandising data was spread across product titles, tags, and apps with no single source of truth.
- Teams needed enterprise features without locking into rigid app stacks.
How it was built.
Combined Listings
Used Shopify Plus Combined Listings to group parent products by color while preserving individual SEO URLs and inventory.
Metafield-driven content
Modelled merchandising data — materials, care, sizing, badges — as metaobjects so themes and apps consume one source of truth.
Extended variant logic
Built custom Liquid + JS variant pickers that handle availability, swatches, and bundle constraints cleanly.
The toolkit.
What's live.
The outcome.
All merchandising data unified in metaobjects.
Brand teams ship updates without developer cycles.
Supports new categories without re-platforming.
Combined Listings, Functions, Markets in production.
Brands operate on a Shopify Plus architecture built for scale — one data model, faster merchandising, and a PDP system that holds up as catalogues grow.